Gettysburg Tourism – Business Segment Training

February 14, 2013 - Greg Ciminera, Senior Consultant / Project Leader with Avalon Foster Group, provided special event planning insights and management tips to over 400 business owners and leaders in the greater Gettysburg area including Maryland for the upcoming 150th Anniversary Commemoration of the Battle of Gettysburg.  The seminars, held Feb. 12-13, were coordinated by the Gettysburg Convention & Visitors Bureau (CVB) to plan and manage the special ceremonies, reenactments, grand openings, and additional events that are expected to draw high visitation during a 10-day period beginning at the end of June and lasting through July 7. 

In 2013, visitation to the Gettysburg area is expected to surpass four million people.  Ciminera stressed the importance of pre-planning, communication, teamwork, and enthusiasm as actions that will get businesses through the year.  Business owners and community members should refer to the Web site for continually updated information. 

At the seminars, Ciminera stressed that businesses need to plan. Business owners and managers need to be aware of different types of customers and to plan products and promotions accordingly.  Additional ways to plan include having staff meetings to start talking up events, and to inform employees about expectations.

Each of the four meetings was developed for a different industry in the tourism community—retail, lodging, restaurants, and attractions—to discuss individual needs that matter to those businesses.  Norris Flowers, president of the Gettysburg CVB said, “We wanted these meetings to be very effective in informing the community of what’s in store this year, and to understand the concerns of the businesses.”

To help businesses plan for the 150th anniversary, Avalon Foster is also offering a readiness assessment and analysis to individual business to optimize their services and profitability.  The assessment metrics will vary by business type, but include a thorough and strategic review of the business’s processes and capabilities.

Ciminera is an experienced professional with more than 20 years of experience in project management and executive leadership with both profit-based and nonprofit organizations, including hotel and restaurant management, strategic planning, and financial management.  He was a director for Veteran’s Stadium in Philadelphia, and held key executive management positions with ARAMARK, Hyatt Hotels, and Odgen Allied Leisure Services. He also managed marquee events such as the opening of the Philadelphia Convention Center and Super Bowl XVIII in Miami.



Avalon Foster Group, LLC
1300 Proline Place
Gettysburg, PA 17325
Call: 717-398-5066


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